Market Research

• Research
• Data Processing and Analysis
• Report writing

Research

We do comprehensive secondary, and desk research in various fields. We use leading specific and relevant databases besides the Search Engines for research. We research, abstract, compile information available online and from other credible data sources, and deliver in any format as specified by the clients. We have a strong technology team on document and graphic-design services. We prepare corporate presentations, annual reports and technical content.

Our Research services are listed below:

Market Research:

We research about the consumers, market share, brand loyalty, segmentation, forecasting, new product development, product positioning etc..

Business Research:

We provide advanced business research for Corporate, management consulting firms, investment banks, and equity research companies.

Company Research:

We prepare company profiles, perform SWOT analysis and create profiles across business segments and industries.

Industry Research:

Industry oriented research is conducted by the Industry specialists. The services include product and pricing studies.

Business Intelligence:

Research analysts conduct benchmarking studies and write competitive intelligence reports.

Top

Data Processing and Analysis

Our services include Data entry, Cleaning, Coding, merging, tabulating and reporting.

Our team has expertise in converting multi source and multi format Data into SPSS, SAS compatible formats using Quanvert, and other software. We perform advanced Multivariate Analysis in various data processing platforms.

We handle paper and electronic data capture and deliver with high rate of accuracy and speed. Coding is done by coders on question basis to ensure consistency. Data cleaning is done by error, deduction discrepancy removal and de-duping method. Data merging is done for any format.

Data processing Services

• Data entry
• Data cleaning
• Data coding
• Data merging
• Data Tabulation

Data Analysis

• Factor analysis
• ANOVA analysis
• Conjoint analysis
• Correlation analysis
• T - test analysis
• Chi - square analysis
• Regression analysis
• Cluster analysis
• Discriminant function analysis
• Multidimensional scaling
• And other statistical methods

Top

Report Writing & Data Interpretation

Our reports will have key findings, analysis, recommendations, graphical representations, and conclusions as required by the client .The reports can be at different stages as overview or preliminary findings report or final report.

• Database format
• Excel format (.xls)
• Word format (.doc)
• Acrobat (.pdf)
• Access (.mdb)
• HTML (.htm)
• ASCII
• Text (.txt)
• Binary
• Online database

Top

Competitive Intelligence

Services :
Competitor Tracking/Profiling	Comparative Technology Evaluation
Market Assessment Studies	Strategic Grouping
SWOT/PEST Analysis	Due Diligence Support
Market Segmentation Analysis	Custom Competitive Intelligence
Clinical Intelligence

Competitor Tracking/Profiling

Competitive intelligence is not a one-off process, rather it is an on-going activity that has to run along with the business. Our Competitor Tracking/Profiling services help companies identify the performance and marketing strategy of competitive brands or products in the marketplace. In order to plan an effective marketing strategy, we provide marketers, understanding about competitive environment and provide all possible information about competitors' products, pricing, quality, and services so as to determine areas of competitive advantage and disadvantage.

Top

Comparative Technology Evaluation

E-Merge tech's Comparative Technology Evaluation services offer effective assessment of competitors' technologies and the potential value they hold for their respective companies, region and industry. Our comparative technology evaluation services offer companies a powerful way to examine new ideas, identify potential changes and develop possible solutions before implementing the proposed technology.

Top

Value Chain Analysis

The success of any business depends on the depth of value chain analysis and the ability of companies to perform enough of these activities at a lower cost than its competitors. E-Merge tech's value chain analysis services help companies systematically examine their activities and have a closer look on how these activities interact with each other. Our service help companies gain competitive advantage by assessing how a firm can perform most of these activities at a lower cost and more effectively than its competitors.

Top

Market Assessment Studies

Our Market Assessment services give companies a quick overview of their existing market in terms of technology trends, market projections, business models, pricing, sales channels and competitive analysis. Further, our service focuses on identifying the market potential of their products/services and also involves offering of strategic expertise on product positioning, pricing, marketing, channels and partners. The next stage would be offering advice on how to differentiate their product and explore new market possibilities.

Top

Strategic Grouping

Strategic grouping is the process of grouping companies with similar strategies or similar business models within an industry. E-Merge tech offers strategic grouping analysis which helps companies identify their most direct competitors and understand the basis of competition. The mapping of companies based on strategies also help companies foresee new opportunities & gaps and identify possible challenges in their strategy.

Top

SWOT/PEST Analysis

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is the first stage planning process that helps companies focus on key areas and stay inline with their objectives. E-Merge tech helps companies identify the key internal and external factors that are important to achieve the objective. Our SWOT/PEST analysis provides strengths and weaknesses internal to the organization and external factors like opportunities and threats.

Top

Due Diligence Support

Mergers and acquisitions might be tricky. Due diligence serves to look into every material facts related to selling or buying of any asset. Due diligence gives the buyer every detail about the purchase. E-Merge tech's due diligence support provides potential buyers and sellers all information regarding the financial, legal, IT, environment labor, tax, and commercial position of the company which it intends to sell or buy. Due Diligence support services also include analyzing the patent portfolio of target companies with our in-house subject matter experts and patent analysts.

Top

Market Segmentation Analysis

E-Merge tech provides market segmentation analysis as a strategic tool for companies that seek to better define their markets and allocate resources accordingly. Our market segmentation services help companies achieve successful levels of marketing by dividing the market into homogenous subgroups which would enable effective strategy formulation and gain market advantage.

Top

Custom Competitive Intelligence

Every customer is unique. We at E-Merge tech pride ourselves in providing customized Competitive Intelligence services based on unique requirements of our customers. Our in-house research analysts, technology analysts, Patent analysts and executive research panels provide tailored solutions that cater to the individual requirements of our customers.

Top

Clinical Intelligence

Clinical Intelligence services include analysis of drugs in pipeline or clinical phase. The services involve identification of current clinical information, the intended USP of the drug, the structure, recent developments and other strategic impacts the drug will affect the competitive landscape. The service is available as one-off report or as a weekly/monthly tracking reports.

Top