Competitor Tracking/Profiling

Competitive intelligence is not a one-off process, rather it is an on-going activity
that has to run along with the business. Our Competitor Tracking/Profiling services
help companies identify the performance and marketing strategy of competitive brands
or products in the marketplace. In order to plan an effective marketing strategy,
we provide marketers, understanding about competitive environment and provide all
possible information about competitors' products, pricing, quality, and services
so as to determine areas of competitive advantage and disadvantage.
Comparative Technology Evaluation

E-Merge tech's Comparative Technology Evaluation services offer effective assessment
of competitors' technologies and the potential value they hold for their respective
companies, region and industry. Our comparative technology evaluation services offer
companies a powerful way to examine new ideas, identify potential changes and develop
possible solutions before implementing the proposed technology.
Value Chain Analysis

The success of any business depends on the depth of value chain analysis and the
ability of companies to perform enough of these activities at a lower cost than
its competitors. E-Merge tech's value chain analysis services help companies systematically
examine their activities and have a closer look on how these activities interact
with each other. Our service help companies gain competitive advantage by assessing
how a firm can perform most of these activities at a lower cost and more effectively
than its competitors.
Market Assessment Studies

Our Market Assessment services give companies a quick overview of their existing
market in terms of technology trends, market projections, business models, pricing,
sales channels and competitive analysis. Further, our service focuses on identifying
the market potential of their products/services and also involves offering of strategic
expertise on product positioning, pricing, marketing, channels and partners. The
next stage would be offering advice on how to differentiate their product and explore
new market possibilities.
Strategic Grouping

Strategic grouping is the process of grouping companies with similar strategies
or similar business models within an industry. E-Merge tech offers strategic grouping
analysis which helps companies identify their most direct competitors and understand
the basis of competition. The mapping of companies based on strategies also help
companies foresee new opportunities & gaps and identify possible challenges in their
strategy.
SWOT/PEST Analysis

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is the first stage
planning process that helps companies focus on key areas and stay inline with their
objectives. E-Merge tech helps companies identify the key internal and external
factors that are important to achieve the objective. Our SWOT/PEST analysis provides
strengths and weaknesses internal to the organization and external factors like
opportunities and threats.
Due Diligence Support

Mergers and acquisitions might be tricky. Due diligence serves to look into every
material facts related to selling or buying of any asset. Due diligence gives the
buyer every detail about the purchase. E-Merge tech's due diligence support provides
potential buyers and sellers all information regarding the financial, legal, IT,
environment labor, tax, and commercial position of the company which it intends
to sell or buy. Due Diligence support services also include analyzing the patent
portfolio of target companies with our in-house subject matter experts and patent
analysts.
Market Segmentation Analysis

E-Merge tech provides market segmentation analysis as a strategic tool for companies
that seek to better define their markets and allocate resources accordingly. Our
market segmentation services help companies achieve successful levels of marketing
by dividing the market into homogenous subgroups which would enable effective strategy
formulation and gain market advantage.
Custom Competitive Intelligence

Every customer is unique. We at E-Merge tech pride ourselves in providing customized
Competitive Intelligence services based on unique requirements of our customers.
Our in-house research analysts, technology analysts, Patent analysts and executive
research panels provide tailored solutions that cater to the individual requirements
of our customers.
Clinical Intelligence

Clinical Intelligence services include analysis of drugs in pipeline or clinical
phase. The services involve identification of current clinical information, the
intended USP of the drug, the structure, recent developments and other strategic
impacts the drug will affect the competitive landscape. The service is available
as one-off report or as a weekly/monthly tracking reports.
IP related CI Services

With a proven capability in Intellectual Property (IP) services, E-Merge tech offers
a wide range of IP related Competitive Intelligence services. Patent related information
can be effectively leveraged to understand the competitive landscape of an industry.
E-Merge tech rightly infers the essential strategic information through studies
such as Patent/Competitor Portfolio analysis, Patent/Technology Landscaping studies,
IP Due Diligence support services, Patent/Technology Tracking services, Licensing
support services and other custom studies.
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