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Competitor Tracking/Profiling 
Competitive intelligence is not a one-off process, rather it is an on-going activity that has to run along with the business. Our Competitor Tracking/Profiling services help companies identify the performance and marketing strategy of competitive brands or products in the marketplace. In order to plan an effective marketing strategy, we provide marketers, understanding about competitive environment and provide all possible information about competitors' products, pricing, quality, and services so as to determine areas of competitive advantage and disadvantage.
Comparative Technology Evaluation
E-Merge tech's Comparative Technology Evaluation services offer effective assessment of competitors' technologies and the potential value they hold for their respective companies, region and industry. Our comparative technology evaluation services offer companies a powerful way to examine new ideas, identify potential changes and develop possible solutions before implementing the proposed technology.
Value Chain Analysis
The success of any business depends on the depth of value chain analysis and the ability of companies to perform enough of these activities at a lower cost than its competitors. E-Merge tech's value chain analysis services help companies systematically examine their activities and have a closer look on how these activities interact with each other. Our service help companies gain competitive advantage by assessing how a firm can perform most of these activities at a lower cost and more effectively than its competitors.
Market Assessment Studies
Our Market Assessment services give companies a quick overview of their existing market in terms of technology trends, market projections, business models, pricing, sales channels and competitive analysis. Further, our service focuses on identifying the market potential of their products/services and also involves offering of strategic expertise on product positioning, pricing, marketing, channels and partners. The next stage would be offering advice on how to differentiate their product and explore new market possibilities.
Strategic Grouping
Strategic grouping is the process of grouping companies with similar strategies or similar business models within an industry. E-Merge tech offers strategic grouping analysis which helps companies identify their most direct competitors and understand the basis of competition. The mapping of companies based on strategies also help companies foresee new opportunities & gaps and identify possible challenges in their strategy.
SWOT/PEST Analysis
SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is the first stage planning process that helps companies focus on key areas and stay inline with their objectives. E-Merge tech helps companies identify the key internal and external factors that are important to achieve the objective. Our SWOT/PEST analysis provides strengths and weaknesses internal to the organization and external factors like opportunities and threats.
Due Diligence Support
Mergers and acquisitions might be tricky. Due diligence serves to look into every material facts related to selling or buying of any asset. Due diligence gives the buyer every detail about the purchase. E-Merge tech's due diligence support provides potential buyers and sellers all information regarding the financial, legal, IT, environment labor, tax, and commercial position of the company which it intends to sell or buy. Due Diligence support services also include analyzing the patent portfolio of target companies with our in-house subject matter experts and patent analysts.
Market Segmentation Analysis
E-Merge tech provides market segmentation analysis as a strategic tool for companies that seek to better define their markets and allocate resources accordingly. Our market segmentation services help companies achieve successful levels of marketing by dividing the market into homogenous subgroups which would enable effective strategy formulation and gain market advantage.
Custom Competitive Intelligence
Every customer is unique. We at E-Merge tech pride ourselves in providing customized Competitive Intelligence services based on unique requirements of our customers. Our in-house research analysts, technology analysts, Patent analysts and executive research panels provide tailored solutions that cater to the individual requirements of our customers.
Clinical Intelligence
Clinical Intelligence services include analysis of drugs in pipeline or clinical phase. The services involve identification of current clinical information, the intended USP of the drug, the structure, recent developments and other strategic impacts the drug will affect the competitive landscape. The service is available as one-off report or as a weekly/monthly tracking reports.
IP related CI Services
With a proven capability in Intellectual Property (IP) services, E-Merge tech offers a wide range of IP related Competitive Intelligence services. Patent related information can be effectively leveraged to understand the competitive landscape of an industry. E-Merge tech rightly infers the essential strategic information through studies such as Patent/Competitor Portfolio analysis, Patent/Technology Landscaping studies, IP Due Diligence support services, Patent/Technology Tracking services, Licensing support services and other custom studies.
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